To support the album, Swift embarked on the 1989 World Tour, which was the highest-grossing tour of 2015. Swift and Big Machine promoted 1989 extensively through tie-ins and media endorsements but withheld the album from free streaming services, which prompted an industry discourse on the impact of streaming. The songs expand on Swift's autobiographical songwriting and explore failed romance from a lighthearted perspective.

The synth-pop production is characterized by pulsing synthesizers, programmed drum machines, and processed backing vocals with electronic elements, a stark contrast to the acoustic arrangements of Swift's past albums. Swift recorded 1989 at studios across the United States, the United Kingdom, and Sweden with an ensemble including Martin, Shellback, Jack Antonoff, Ryan Tedder, Nathan Chapman, and Imogen Heap. She titled 1989 after her birth year as a symbolic artistic rebirth and enlisted Max Martin, who produced Red 's electronic-influenced pop tracks, as co-executive producer.

Inspired by 1980s synth-pop, Swift conceived 1989 to recalibrate her artistry to pop after critics disputed her status as a country musician when she released the cross-genre Red (2012) to country radio. 1989 is the fifth studio album by the American singer-songwriter Taylor Swift, released on October 27, 2014, by Big Machine Records.

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